Can I Trademark a Slogan?
A slogan is a type of phrase and is defined as a brief attention-getting phrase used in advertising or promotion. It can also be defined as a and “a catch phrase used to advertise a product. A registrable slogan is one that is used in a trademark sense and functions as a trademark or service mark on the Principal or Supplemental Register, including the Principal Register under §2(f). However, if a mark consists entirely of a slogan that is generic, merely descriptive, merely informational, or that is otherwise not being used as a mark, registration must be refused. For example, AMERICA’S FRESHEST ICE CREAM for flavored ices, ice cream, is incapable of distinguishing applica